Pæple is a DIY research tool that helps designers, product managers, and marketers understand their customers' jobs to be done. Think Canva, but for customer research.
Why are insights often so hard to come by? We're surrounded by customers, so why do we struggle to glean actionable and insightful data from them? Pæple provides HCD practitioners, product managers, marketers, and entrepreneurs with the ability to gain actionable insights into their customers' value drivers within a matter of days.
Pæple helps product managers optimise their product roadmap so that it is aligned with their customers' needs, wants, and perceptions of "value".
Effectively, it's a shortcut to product-market fit.
Pæple helps you understand what jobs to be done that your product or service needs to answer so that you can create more effective designs and services.
Pæple enables you to understand your customers and segments so that you can build stronger brands, more effective campaigns, and optimise your customer acquisition costs.
Pæple fits into your workflow to provide your teams with fast, validated, and actionable insights into your customers and stakeholders.
Pæple's unique user interface ensures that you can consistently get valid and actionable insights with every use.
Begin by identifying the problem you wish to solve. It could be product, design, or marketing-related.
Pæple can assist you with the recruitment of interviewees, or you can do it yourself.
Pæple guides you through the interview process to ensure you are collecting reliable and actionable data.
Pæple does the heavy lifting to turn your data into insights, leaving you with clear answers to your original problem statement!
Request a personalised demonstration of Pæple today.